Tarmac and Toast

Cruise, Caffeinate, Conquer

Turning all car cultures into a community.

Who Are We?

Tarmac and Toast is a South African brand built by car enthusiasts, for car enthusiasts. We know that car culture isn’t just about the cars—it’s about the people, the meets, the conversations, and the community that brings us all together.

Our name captures this perfectly: “Tarmac” represents the road, the drive, and the cars we love; “Toast” represents the community, the connections, and the moments we share together.

We created Tarmac and Toast to bring South Africa’s car community together in one place. We’re here to help you connect with like-minded enthusiasts, showcase your builds, discover events, and be part of something bigger.

We’re passionate about South African car culture, and we’re committed to building a platform where every enthusiast feels at home.

Our Mission

 

Our mission? To unite South Africa’s car community. Tired of juggling hundreds of WhatsApp groups? Scattered across Facebook pages? Drowning in Instagram DMs? We’ve been there. That’s why we built Tarmac and Toast—one platform, one community, one place for everything.

This is where it happens. Connect with enthusiasts, showcase your builds, discover events, and join clubs—all in one app. No more chaos. No more missing out. Just pure car culture, organized and accessible.

The future of South African car culture is here. Join thousands of enthusiasts already on Tarmac and Toast. Be part of something bigger. Be part of the movement.

One platform. One community. One mission. Join Tarmac and Toast.

Tarmac and Toast app coming soon.

Tarmac and Toast is a social and events platform built for car enthusiasts, race tracks, and automotive businesses.
Users can discover and attend meets, follow tracks and service businesses, post content, join challenges to earn points, manage their personal garages, buy and sell parts and accessories through a built‑in marketplace, and shop official merch through an online store (coming soon).
Race tracks and businesses get dedicated pro profiles, tools to promote events and services, marketplace integration, and visibility inside a curated “Businesses” section, all within the same community.

What We Offer

Street Pass – Free

Best for: Casual users and newcomers.

Includes: Basic profile, browse car meets and events, view marketplace listings, follow users and car clubs, earn points and complete challenges.

Garage Access – R99 / month (R999 / year)

Best for: Regular members who attend events or post often.

Includes: Everything in Street Pass, silver verified badge, unlimited posts with photos, up to 10 marketplace listings, commenting everywhere, 2× points multiplier, access to car club features.

Crew Tier – R199 / month (R1,999 / year)

Special: Crew members can get a discounted rate (R50 / month, R600 / year) when invited as crew.

Best for: Crews, event organisers, hardcore enthusiasts.

Includes: Everything in Garage Access, gold badge, create and host car meets/events, unlimited marketplace listings, stories and reels, 3× points, featured in community spotlights, crew/club management tools.

Pit Lane VIP – R299 / month (R2,999 / year)

Best for: Influencers, car clubs, sponsors.

Includes: Everything in Crew Tier, platinum badge, priority placement in marketplace, VIP‑only events, advanced profile customisation, 5× points multiplier, direct support line, monthly exclusive giveaways.

Apex Elite – R499 / month (R4,999 / year)

Best for: Major sponsors, elite collectors, top influencers, VIP community leaders.

Includes: Everything in Pit Lane VIP, exclusive purple crown badge, premium profile customisation, co‑host official T&T events, free entry to all T&T events + 1 guest, first access to new features, 7× points multiplier, dedicated account manager, annual VIP gift pack, Apex‑only meet invites.

Track Pro – from R1,499 / month (R14,999 / year)

Billing: Not an in‑app subscription – billed via manual invoicing for race tracks and venues.

Best for: Race tracks, professional venues, racing organisations.

Includes: Track verified badge, unlimited race track events, post YouTube live streams, post race results and timing, custom track profile page, featured in Race Tracks section, priority event placement, 2 sponsored posts per month, analytics dashboard, attendee management and export, direct messaging to attendees, priority support (2‑hour), dedicated account manager.

Business Pro – from R1,499 / month (R14,999 / year)

Billing: Not an in‑app subscription – billed via manual invoicing for service businesses.

Best for: Detailers, tuners, workshops, wrap/tint shops, automotive service providers.

Includes: Business verified badge, custom business profile page, service listings in Marketplace, services & portfolio showcase, before/after gallery, featured in Businesses section, priority marketplace placement, 2 sponsored posts per month, business analytics dashboard, enquiry management, business hours & location display, customer database & export, priority support (2‑hour), dedicated account manager.

Get In Touch

We’re here to answer any questions you may have. Feel free to reach out to us.

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